tiffany & co. say yes to you

Art Direction • Copywriting • Content Creation • Creative Development

Half of single people think proposals are exclusive to those in love. However, there is more than one type of love, there’s also self love. During National Singles Week, Tiffany & Co. releases a self-love ring for single people to declare their love to themselves.

AR tiktok takeover

Tiffany & Co. releases an AR filter that places the Heart Ring on famous monuments located in cities with the most proposals encouraging users to make their own content with the filter.

Say yes to you pop up

Tiffany & Co. brings the City of Love to this pop up for everyone to enjoy the ultimate proposal experience. The Eiffel Tower is the most proposed spot, bringing it to singles all around the world.

Photo Wall

This pop up will feature a magazine cover style photo wall. Celebrate by sharing a photo of your recent “Self proposal."

Champagne Wall

Every engagement needs a celebratory glass of champagne.

By purchasing the Tiffany Heart Ring, Tiffany & Co. celebrates your declaration of self love with an individually packed custom etched Tiffany’s Champagne Glass.